130 m into local economy at Hikka Fest

February 11, 2019 0 Comments

 By Uditha Jayasinghe

Over Rs 130 mn was pumped into the local economy by over 10,000 Hikkaduwa Beach Festival participants during five days, according to Sri Lanka Tourism (SLT).

The Bureau, which had commissioned an independent research of the event, announced their findings at a media conference last week. The preliminary results compiled by a team of 11 researchers showed a phenomenal increase of revenue for businesses in the area, with particular emphasis on hotels that saw a 100% occupancy rate for the first time in 25 years.

“We estimate around 1,200 hotel rooms in Hikkaduwa that were fully occupied for the first time in decades. The hotel rates for locals were on par with those for foreigners and business was booming for the small boutiques and street vendors everywhere in town. Over 2,000 people found temporary jobs during this period and the promotional value of the festival was incredible,” said SLT Managing Director Dileep Mudadeniya, who was also the head of the organising team.

Mudadeniya noted that, already, at least half of the participants have posted blogs and facebook profiles on personal websites around the world. “This is precisely the sort of inexpensive and credible advertising we were hoping to generate,” he added.

The “magnificent” success has inspired similar events with pipeline plans already being outlined for a ‘Galle Fest’ from December 23-29 and a ‘Tissa Season’ in Tissamaharama from December 11-14. Organisers are also hoping to make the ‘Hikka Fest’ an annual feature, with the chief sponsors Tigo and Real Radio assuring their support for any future ventures. SLT is optimistic of future collaborations with the private sector, as over 85% of the expenses for Hikkaduwa were footed by sponsors.

“A nominal amount of Rs 24 mn, which was only around 10% of the full cost, was funneled in by SLT, mainly for security measures and flying down international performers for the beach carnival. We have made no profit off this and it was purely for promotional purposes. We are keen to develop the local Tourism industry because, in addition to giving the industry a boost, it will also act as a buffer, if international Tourism falters,” he remarked.

via : https://www.nation.lk/2008/08/10/busi7.htm


#HikkaFest ; Hikkaduwa Beach Festival, Sri Lanka